SUP partners closely with Tourlami to craft and execute all video and marketing content across digital platforms. From strategic campaigs to day-to-day storytelling, SUP plays a central role in shaping how the Tourlami brand comes to life online. This collaboration includes the development of two video series, including "Tourlami Recipes" and "Butter Up" that showcase the brand's products in action and profile the CEO. SUP also produces a one-off creative campaigns designed to grow the Touralmi audience. A standout exaple of this can be seen in the Veganuary campaign, where SUP's content direction and production helped Tourlami reach over 50,000 new accounts on instagram and generated over 120,000 impressions through reels and posts. SUP provides end-to-end support from concept through posting to ensure Tourlami has a dynamic digital presence rooted in high quality visual storytelling and performance-driven creative.